WHY PROMOTE BLOG, MEDIA RELATIONS AND SOCIAL MEDIA

A blog is defined to be a webpage that holds all the postings in an order such that the recent postings are at first. These postings are done by an individual or by many of them. They provide links for commenting on a particular posting. They cover all the dated text entries related to the chosen topic. A blog may contain videos, images, text, search facilities, links to other related or unrelated websites, contact information. There are some blogs allowing for feedbacks and comments, news group discussions through the Internet, Question and answering sessions etc.

The first blogs were of typical kind which was updated by HTML coding. Later Groksoup, Pitas and Blogger released the template software which paved an easier way to publish a blog into the web server without having any knowledge about HTML. The blog hosting services also hosted facilities to set up a blog on the website by anyone in very few seconds. There are so many software’s developed in the 21st century that gives access to any person to create a blog of their own and maintain the updates in a reverse chronological order. Promotion of these blogs can be done by replying or giving feedback, where most of the blogs provide for the feedback or commenting options.

Media relations is a process in which a media gets involved with other medias in order to disclose the practices and policies of any organization, its mission in a consistent and credible way to the public. The media relations are involved in coordinating with people who produce news and features to the mass media. Its main aim is to increase the positive coverage through the mass media for free of cost with the help of advertising.

Media relation describes the relation between the company and the journalists.
It has been a unique challenge to the organization to deal with the media to find out weather the people will be interested with them or not. A positive working relation with the media can be obtained by thorough study of their interest. Working on behalf of the organization with the media generates awareness and leaves a strong impact on the audience. This provides access through wide range of audience and encourage for two way communication. Public relation practiotners enhance their reputation by using the media relation to enhance their organizations reputation to maintain a cordial relation with the journalists for serving them better in the coming future. So media relations serve in publicity of the organizations terms and policies.

For the growth of any company the have their own social web. For the social media participation of any company, their reach to the audience, budget or resources, their actual social platforms used all depends on how a social media will be promoted.